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Mindstrong PT

August 9, 2022

Mindstrong PT Brand

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branding, print design and production, digital design

Through personalised guidance, Krystal from Mindstrong PT supports her clients in self-care by bringing fun to movement and awareness to thoughts, with the goal of self-acceptance. A small, private studio where clients have the freedom to feel accepted and empowered by reaching their own individual health goals, not just general fitness.

We wanted to create a ‘personal brand’ that communicated Krystal’s values and her unique offering – compassion, understanding, professionalism and ability to cater for their individual needs.

By using a combination of free-flowing script and strong sans-serif typography, paired with an energetic palette, we’ve created a visual brand that is warm, healthy and supportive with a feminine edge to reflect the audience and messaging.

We worked with Krystal in 2000/2001 to develop the Mindstrong PT visual brand and strategy, with collateral items following to fulfill her business needs at that time.

Mindstrong PT primary logo

Mindstrong PT colour palette

Mindstrong PT secondary logo and pattern design

Mindstrong PT brand marks

Mindstrong PT stationery design

Mindstrong PT client note books

Mindstrong PT branding elements

Mindstrong PT business cards and Specialist flyer

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Annandale Hair Design

August 1, 2018

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Logo refresh, branding, stationery, signage, social graphics

Annandale Hair Design has been delighting their Townsville customers for many years now. Kerin came to us for a logo refresh for her successful hair salon brand, which we knew had to be clean and chic to represent their business and the wide range of clientele who visit the salon. Black and white with a modern sans serif type face, focusing on simple shapes to make up the ‘A’ in Annandale.

With the new visual identity in play, we built the new look through the design of Facebook graphics, appointment cards, reward cards and gift voucher. A new pull-up banner was designed and produced so that the AHD team could use it as a backdrop for social media photos of their creations. We also organised the installation of the replacement door sign for her salon.

WHAT KERIN HAS TO SAY ABOUT WORKING WITH US:

Thanks Allison. We love our new logo and everything freshened up. So many compliments!

Kerin Boyes, Annandale Hair Design

 

Annandale Hair Design Logo

Annandale Hair Design Door Logo

Annandale Hair Design Cards

Annandale Hair Design Gift Voucher

Annandale Hair Design Pull-up banner

Annandale Hair Design Facebook Graphics

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Does your brand need a refresh?
If you’re ready to take your small business to the next level, we’d love to work with you to craft a cohesive, effective visual experience that serves your business!


Want to know more? Contact us!

 

Connected Words

July 18, 2018

Connected Words business cards

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branding, business card design and print

Connected Words is a warm and welcoming editing, publishing and writing business located in Townsville, North Queensland. Powered by Alison Rogers, a professional librarian and experienced writer with deep connections within the local community, you can expect a collaboration that will bring your artistic works to life. We worked closely with Alison to create an authentic identity and branding, representing the collaborative and creative partnership between an editor and their client. A full branding package was developed, included additional design elements so that Alison could manage her own social media graphics, and we designed and printed her business cards too.

WHAT ALISON HAS TO SAY ABOUT WORKING WITH US:

Allison understood my vision perfectly, and she helped me focus on the people I wanted to reach with my editing business Connected Words. She created a concept that feels sophisticated and timeless, evoking the natural environment. The entwined koru represents the collaborative and creative partnership of editor and writer, and also reminds me of the partnership Allison established between designer and client. I wanted to work with a local designer In my first business venture. I trusted Allison to create the perfect concept for my business, and she did. I’m proud to hand out these business cards.

– Alison Rogers, Connected Words

Connected Words main logo

Connected Words brand colours

Connected Words secondary logo

Connected Words branding

Connected Words brand patterns

Connected Words business cards

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VRNow

July 18, 2018

VRNow Business Cards

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Branding, social graphics, event collateral & signage, website design

One of the most enjoyable projects we take on here at Alla Designs is the branding, marketing and launching of a new business venture. VRNow, a division of the Omnititan Group in Townsville, offer clients the opportunity to “Experience The Future” by hiring their virtual reality gaming equipment for private or corporate events.

The journey from conception to launch with VRNow involved the development of a logo and branding depicting the advanced technology involved as well as the futuristic, exciting and dynamic user experience. The client advised he required the logo to link well with, and indeed in some instances, sit along side the existing parent company logo, while depicting a sense of excitement and escapism sought by the youthful gamer target market.

Inspiration for the colours used came from images of the solar system, together with a combination of simplified graphics including a star style light burst and stylised headset shape. All clearly signifying to the demanding gamer market that the experience will cutting edge and will completely take hold of their senses.

Once the client was completely satisfied with the logo we set to work on a range of marketing collateral, both print and digital. In particular with the business cards, the client’s brief was simply – don’t hold back, I want cards that impress.  Printing onto thick 450+ artboard with velvet finish laminate plus scodix raised spot gloss, one of the latest finishing process available, we were able to obtain a stunning 3D effect for the logo which was spot on brand.

 

VRNow main logo

VRNow brand colours

VRNow secondary logo

VRNow Business Cards

VRNow Business Cards

VRNow bumper sticker

>> Bumper sticker

VRNow a-frame poster

>> This is the design of one of the sides for an A-frame sign for Magneticon event

VRNow DL flyer - event offers

>> DL flyer with offers for Magneticon event

VRNow Facebook Ads

>> Facebook ad and post for Magneticon Event

VRNow temp website & banner

>> Temporary website (design only) and pull-up banner, designed for event pre-logo launch

Suncroft Free Range Eggs

April 9, 2018

Suncroft Free Range Eggs Logo

Logo design, stationery design and print, packaging design

Another feather in the cap of Suncroft Photography’s’ owner Sarah is the new venture ‘Suncroft Boer Goats and Free Range Eggs’. As the name suggests, they supply quality free range eggs and ‘Capretto and Chevron’ goat meat to Townsville and surrounding region. As a small, startup business, Suncroft has plans for growth but just needed the basics to get started.

Taking the logo we designed for Suncroft Photography, we maintained the brand look and feel but adapted it to include the farm aspect by adding the mountains (the main feature of the farm location). The dual-purpose business cards are intended to promote the two products on either side.

The egg carton label, which is printed in-house on white paper stickers on a mono laser printer, has been designed to be fun but professional while maintaining all legal requirements. Though the future plan is to have these printed in colour, we feel that the natural texture of the carton with the black and white illustrative design look fantastic.

With plans for Boer Goat meat labeling and a website in the near future, we certainly couldn’t be more excited to see where they go from here.

 

WHAT SARAH HAS TO SAY ABOUT WORKING WITH US:

The lovely Allison from Alla Designs was the creator of our logo, labels and business cards. She met with me and dedicated the time to listen to what I wanted to achieve. She took aspects of what we are, and the vision we have and with those created a starting point for us that I love! Can’t recommend Alla Designs highly enough.

– Sarah Coleman, Suncroft Boer Goats & Free Range Eggs

 

Suncroft Free Range Eggs Logo

Suncroft Photography Logos

Suncroft free range eggs brand colours

Suncroft Free range eggs business cards

Suncroft Free Range Eggs carton

Suncroft Free Range Eggs carton

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PROJECTS & INSPIRATION

Congratulations Bush Medijina, who have been award Congratulations Bush Medijina, who have been awarded highly commended in the annual WellBeing Natural Be-YOU-T Awards 2022 for their Lip Balm. 👏🏽 👑 🍃

#bushmedijina #eco-friendly #labeldesign #alladesigns #branddesign #productpackaging #strongbrand #graphicdesign @bush_medijina
For your viewing pleasure and for my need for expe For your viewing pleasure and for my need for experience in reels, here is the final brand elements for Mindstrong PT once again. Enjoy!

Feel free to click the link in my bio @alladesigns to preview this project on my website portfolio (yes it’s finally up!).

Interested in working with me to create your brand? I’d love to catch-up with you! Click the link in my bio to learn more and get in touch.

#alladesigns #branddesigner #mindstrongpt #mindandbody #specialisedpersonaltraining #townsvillegraphicdesigner #customlogos #modernlogo #designstudio #smallbusinessowner #townsvillesmallbusiness
Working with Krystal on her visual brand for Minds Working with Krystal on her visual brand for Mindstrong PT was a gift. Having the opportunity  to work with someone who is so vibrant and generous makes my life better. Imagine what she can do for you as a personal trainer!

Feel free to click the link in my bio @alladesigns to preview this project on my website portfolio (yes it’s finally up!).

Interested in working with me to create your brand? I’d love to catch-up with you! Click the link in my bio to learn more and get in touch.

#alladesigns #branddesigner #mindstrongpt #mindandbody #specialisedpersonaltraining #townsvillegraphicdesigner #customlogos #modernlogo #designstudio #smallbusinessowner #townsvillesmallbusiness
Such a beautiful mockup of a brand developed for a Such a beautiful mockup of a brand developed for a wonderful, inspiring lady. I admit I’ve been finding 'hitting the go button' on sharing quite challenging, for so long. I love this image, and the feeling of being proud of my efforts and helping my clients 🌼

Like so many, we’ve been hit with the dreaded double lines in our house. Everything seems to stop, you care for self and others. I’m sorry if I’m talking crazy, my head is so fuzzy. Fingers crossed next week will be sunshine and rainbows ☀️ 🌈

Happy weekend and we wish you well 😎

#alladesigns #branddesign #branding #townsvillelocal #graphicdesigntownsville #graphicdesigner #stationerymockup #stationerydesign
I thought @saharatrailers new e-signature block de I thought @saharatrailers new e-signature block design deserved a share, and the news that they have a very exciting, big move to their new showroom and warehouse at the moment. 

I hope you don’t mind me popping your name in the mockup Davina 😬. See you at your new digs soon!

#alladesigns #saharatrailers #esignaturedesign #branding #graphicdesigntownsville #graphicdesigner

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