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Big Norm’s Cleaning Products

June 27, 2018

Big Norm's branding feature

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Brand Development

Big Norm is a character developed for a new range of truck cleaning products which will initially be hitting retail shelves in stores throughout regional NSW. Our Sydney based client Norman, asked us to create a character, or as he preferred, “personality” for his brand to depict an experienced & credible, hardworking truck operator that his target market would relate to. Further, being a 100% Australian owned company, Norm’s  brief called for a solid retro look, utilising bright colours to create an old school Aussie feel, with the primary aim of grabbing the attention of the customer at point of sale.

We have been thrilled to have been involved in the project since it’s inception, with packaging, signage, website & socials,  advertising &  marketing collateral all to follow, as retail and supply chain plans grow close to being finalised.

Big Norm's magazine mockup

Big Norm's logo

 

 

 

Big Norms Colours

Big Norm's product mockupBig Norm's social mockup

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Soil Engineering Services

June 22, 2018

SES mobile view

Website design and development

Tracy from Soil Engineering Services in Townsville came to us with an already developed new look for the company, but a need for an updated website. Initially we designed and put in place a new holding page while we started the process for their new website.

The goal was to have a no fuss CMS website that was easy for the SES staff to manage updates so we chose to develop a WordPress custom theme. The SES team wanted to showcase their projects both in a gallery and dedicated details page and provide full details for their four branch locations, in addition to other great features of this website, which you can view here.

We worked with their new brand identity to create a punchy, corporate website with custom icons, great functionality and simple but effected layout.

 

WHAT TRACY HAS TO SAY ABOUT WORKING WITH US:

Thanks so much for all your help Allison, it was greatly appreciated and everyone was really pleased with the results!

– Tracy Boneham, Soil Engineering Services

Soil Engineering Services holding page

 

 

 

 

 

Soil Engineering Services Website

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Suncroft Free Range Eggs

April 9, 2018

Suncroft Free Range Eggs Logo

Logo design, stationery design and print, packaging design

Another feather in the cap of Suncroft Photography’s’ owner Sarah is the new venture ‘Suncroft Boer Goats and Free Range Eggs’. As the name suggests, they supply quality free range eggs and ‘Capretto and Chevron’ goat meat to Townsville and surrounding region. As a small, startup business, Suncroft has plans for growth but just needed the basics to get started.

Taking the logo we designed for Suncroft Photography, we maintained the brand look and feel but adapted it to include the farm aspect by adding the mountains (the main feature of the farm location). The dual-purpose business cards are intended to promote the two products on either side.

The egg carton label, which is printed in-house on white paper stickers on a mono laser printer, has been designed to be fun but professional while maintaining all legal requirements. Though the future plan is to have these printed in colour, we feel that the natural texture of the carton with the black and white illustrative design look fantastic.

With plans for Boer Goat meat labeling and a website in the near future, we certainly couldn’t be more excited to see where they go from here.

 

WHAT SARAH HAS TO SAY ABOUT WORKING WITH US:

The lovely Allison from Alla Designs was the creator of our logo, labels and business cards. She met with me and dedicated the time to listen to what I wanted to achieve. She took aspects of what we are, and the vision we have and with those created a starting point for us that I love! Can’t recommend Alla Designs highly enough.

– Sarah Coleman, Suncroft Boer Goats & Free Range Eggs

 

Suncroft Free Range Eggs Logo

Suncroft Photography Logos

Suncroft free range eggs brand colours

Suncroft Free range eggs business cards

Suncroft Free Range Eggs carton

Suncroft Free Range Eggs carton

Dragonfly Pilates

July 24, 2017

Dragonfly Pilates Portfolio

We were very fortunate to yet again work with Rebecca Forde, this time to refresh the brand identity for Dragonfly Pilates. Getting the colours and feeling just right was key for this boutique pilates studio, and we enjoyed working closely with Rebecca to achieve this. As well as developing a unique logo and brand style, we designed an advertisement to appear in an industry magazine and graphics for the business Facebook page.


WHAT REBECCA HAS TO SAY ABOUT WORKING WITH US:

Am loving my new logo courtesy of All Designs. Allison is so talented, very responsive to feedback, and committed to getting it right. xxxx

Rebecca Forde, Dragonfly Pilates

 

Dragonfly Pilates Brand Identity

Dragonfly Pilates Logo Development and Shirt Design

Dragonfly Pilates Advertisement

Dragonfly Pilates FB and Logo guide

Healthy Choice Provisions

March 2, 2017

Healthy Choice Provisions labels

Brenda is the heart and creator behind Healthy Choice Provisions, a Townsville based business making gluten and dairy free artisan treats.

Working with an existing logo and packaging for the already successful product ‘Super G’ Granola, Brenda asked us for assistance with brand development including the design and printing of new packaging (G Bomb balls, Super C crackers, Chai Tea) and creating consistency with her brand on Facebook.

 

WHAT BRENDA HAS TO SAY ABOUT WORKING WITH US:

Allison from Alla Designs is wonderful to work with. Her warm and friendly approach along with her great eye and feel for your business make working with her a lovely experience. We were definitely on the same page as far as the designs for my labels and her guidance for my face book page as well as knowledge of her craft really helped me with my business. I receive many compliments regarding the look of my products and I would highly recommend Alla designs for enhancing your design ideas for your business.

– Brenda Hamilton, Healthy Choice Provisions

 

HCP Chai Tea

The Super C crackers and G Bomb balls are packaged in bags with the tag designed by us, printed on natural craft card, full colour with spot white to make the leaf in the logo stand out.

HCP Product Cards

HCP Balls & Cracker Packaging

To create an image to show how Brenda’s artisan granola could be enjoyed, we styled the product (date, walnut and cacao granola) with fruit and yogurt, creating a relaxed, clean vibe. The ‘Let food by thy medicine’ tag looks great in a simple ribbon graphic, not taking away from the feature image.

HCP Photo and Labels

For the Christmas 2016 special pack offer we designed and printed gift cards and designed a advertisement for Facebook and festive profile and cover images for the page.

HCP Xmas gift card and FB

 

 

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PROJECTS & INSPIRATION

For your viewing pleasure and for my need for expe For your viewing pleasure and for my need for experience in reels, here is the final brand elements for Mindstrong PT once again. Enjoy!

Feel free to click the link in my bio @alladesigns to preview this project on my website portfolio (yes it’s finally up!).

Interested in working with me to create your brand? I’d love to catch-up with you! Click the link in my bio to learn more and get in touch.

#alladesigns #branddesigner #mindstrongpt #mindandbody #specialisedpersonaltraining #townsvillegraphicdesigner #customlogos #modernlogo #designstudio #smallbusinessowner #townsvillesmallbusiness
Working with Krystal on her visual brand for Minds Working with Krystal on her visual brand for Mindstrong PT was a gift. Having the opportunity  to work with someone who is so vibrant and generous makes my life better. Imagine what she can do for you as a personal trainer!

Feel free to click the link in my bio @alladesigns to preview this project on my website portfolio (yes it’s finally up!).

Interested in working with me to create your brand? I’d love to catch-up with you! Click the link in my bio to learn more and get in touch.

#alladesigns #branddesigner #mindstrongpt #mindandbody #specialisedpersonaltraining #townsvillegraphicdesigner #customlogos #modernlogo #designstudio #smallbusinessowner #townsvillesmallbusiness
Such a beautiful mockup of a brand developed for a Such a beautiful mockup of a brand developed for a wonderful, inspiring lady. I admit I’ve been finding 'hitting the go button' on sharing quite challenging, for so long. I love this image, and the feeling of being proud of my efforts and helping my clients 🌼

Like so many, we’ve been hit with the dreaded double lines in our house. Everything seems to stop, you care for self and others. I’m sorry if I’m talking crazy, my head is so fuzzy. Fingers crossed next week will be sunshine and rainbows ☀️ 🌈

Happy weekend and we wish you well 😎

#alladesigns #branddesign #branding #townsvillelocal #graphicdesigntownsville #graphicdesigner #stationerymockup #stationerydesign
I thought @saharatrailers new e-signature block de I thought @saharatrailers new e-signature block design deserved a share, and the news that they have a very exciting, big move to their new showroom and warehouse at the moment. 

I hope you don’t mind me popping your name in the mockup Davina 😬. See you at your new digs soon!

#alladesigns #saharatrailers #esignaturedesign #branding #graphicdesigntownsville #graphicdesigner
Hello to the @bush_medijina ladies wearing their n Hello to the @bush_medijina ladies wearing their new uniform polo shirts, which we designed. They played a big part in selecting colours and brand elements for the final design and it is so good to see smiling faces. Hope you all have an awesome time at @barungafest next week!

#alladesigns #branddesign #uniformdesign #bushmedijina #graphicdesign

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Squarespace Circle Member

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We at Alla Designs wish to acknowledge the Wulgurukaba and the Bindal people as the Traditional Owners of the lands across the Townsville region, from which we are based. We extend this respect to all First Nations people, including Elders past, present and emerging and acknowledge that sovereignty was never ceded.

© ALLA DESIGNS 2020. ALL RIGHTS RESERVED. TOWNSVILLE GRAPHIC DESIGN STUDIO. PRIVACY.