Brand Development
Big Norm is a character developed for a new range of truck cleaning products which will initially be hitting retail shelves in stores throughout regional NSW. Our Sydney based client Norman, asked us to create a character, or as he preferred, “personality” for his brand to depict an experienced & credible, hardworking truck operator that his target market would relate to. Further, being a 100% Australian owned company, Norm’s brief called for a solid retro look, utilising bright colours to create an old school Aussie feel, with the primary aim of grabbing the attention of the customer at point of sale.
We have been thrilled to have been involved in the project since it’s inception, with packaging, signage, website & socials, advertising & marketing collateral all to follow, as retail and supply chain plans grow close to being finalised.
